There is money to be made from stopping us from using our devices, but it might involve better regulation of our most primitive selves. Apple’s controls to help us limit our phone usage is the clearest evidence yet that self-regulation of technology companies must include not just data privacy, but protections of our humanity. Apple has included features on its new phones that turn off notifications overnight, during driving and expand parental protections. Google is implementing similar such controls. In the wake of the Facebook and Cambridge Analytica data scandals, the so-called tech-lash is the ultimate wake up call. It’s never been more essential that the industry considers implications beyond the user experience in the race to further monetise our attention. “If you don’t self-police, if you don’t preserve the trust of your user community, then you will get regulated. The downside with regulation is that government can’t keep up with the pace of technology,” says John Hennessy, the Chairman of Alphabet. That erosion of trust stems from growing mental health effects linked to technology …