All posts tagged: animal rights

What PETA Has Cost the Animal Rights Movement

Animal advocates constantly complain about the reputation of People for the Ethical Treatment of Animals (PETA). They frequently see their cause dismissed because of the strong associations with this rambunctious organization. Earlier this month was no exception, as PETA made major headlines by asking the internet to stop using idioms like “bring home the bacon”: In fact, the word “PETA” has become a pejorative for stunts, gimmicks, and putting feelings over facts when it comes to animal issues. I argue in my new book, The End of Animal Farming, that animal rights will succeed in building a food system where we eat meat, dairy, and eggs without the use of animals, but it’s a tragic irony that one of the biggest obstacles for activists might be the bad reputation of its best-known advocates. I should clarify. This isn’t to say PETA hasn’t done a lot of good. The first modern undercover investigation of farmed animal abuse was conducted by the pioneering organization in 1983 at a Texas horse exporter, shortly after PETA’s famous lab animal investigation …