When white people began visiting the islands of the Pacific Ocean, the native peoples, fascinated by the abundance of good things coming to them, assiduously observed the visitors’ behaviour. They concluded that the great birds in the sky, filled with packing cases bearing the inscription “cargo,” were gifts from the gods. So, they began to imitate the newcomers, building runways in the middle of the jungle, lighting fires based on the pattern of airport landing lights, and constructing small control towers out of wood and bamboo. Then they awaited the benevolence of the gods, but the gods were not compliant. The planes did not land on their runways, despite the enormous effort they had put into building them and the meticulousness with which they copied the buildings and equipment of the white people. Even today, this cargo cult persists in some corners of Oceania. In a speech delivered at a degree ceremony at the California Institute of Technology, Richard Feynman, a noted physicist and Nobel Prize winner in 1974, compared the social sciences to the …