Author: Michael J. Pearce

The Avant-Garde’s Slide into Irrelevance

Many adherents to the aesthetics of the avant-garde in tenured positions at American art schools and universities are still enthusiastic supporters of the ideas and strategies that won them the culture wars of the late twentieth century. They steadfastly cleave to the doctrinal ideas that brought them into their positions of power and authority and have entrenched themselves in defense of an exclusively Euro-centric cult of avant-garde art. But as Western culture has changed around them, they have been outflanked by sentiment and technology. The foundations of the avant-garde were built upon the opposition of true and fake art. The avant-garde provided true, ethical art, while its opposite pole was fake, sentimental kitsch. The Frankfurt School writer Norbert Elias was first to identify sentiment as the enemy, followed by Herman Broch, who provided doctrinal writings describing kitsch as evil, and tying true art to the exposure of social reality. The young Marxist Clement Greenberg came to the game late, famously bringing their ideas to an American audience with avant-garde doctrines that despised kitsch and favored an …