A review of Beyond Order: 12 More Rule for Life by Jordan B. Peterson. Penguin Books, 402 pages. (March 2021) “Any sensible person would be taken aback by all this,” writes Jordan Peterson in Beyond Order: 12 More Rules for Life. He is trying to make sense of the astounding impact of his previous book 12 Rules for Life: An Antidote to Chaos. Why had the book’s message resonated so profoundly with so many? And what is the significance of its stratospheric success? What is to be learnt from his videos clocking tens of millions of views? And what motivated thousands to attend his sold-out world lecture tour? In one town after another, they applauded when he appeared on stage and hung on his every word. After the show, they sought not an autograph, but a handshake with the man they credit with breathing meaning into their lives. “My work,” he reflects, “must be addressing something that is missing.” Careful observation of his audiences revealed an answer—“the mention of one topic in particular,” he remarks, “brought …