Author: David Weitzner

The Customer Is Not Always Right: A Reply to Elliot Berkman

It’s a disheartening time for academia. Our cloistered world is beset by a number of existential challenges. Many of our once-venerable institutions are suffering from mission drift, saddled with administrators who have no idea how to navigate interfering voices on all points of the political spectrum. At the same time, the university’s business model has been under pressure from disruptive online competitors whose products are becoming more sophisticated, more attractive to students, and cheaper, making the high cost of a university education increasingly difficult to justify. Wide swathes of the general public are losing faith in higher education, both for partisan and practical reasons. Here at Quillette, University of Oregon psychology professor Elliot Berkman recently offered an intriguing analysis of some of the self-defeating actions taken by academics. Berkman argues that academics need to take the social impact of scholarship more seriously, step out of our ivory towers with greater frequency, and otherwise work harder to earn the trust and respect of the broader world. We need to craft research that is more accessible and …