Author: Thomas Moller-Nielsen

Journalism’s Death by a Thousand Tweets

Upon further reflection, it’s clear that the broken system is ad-driven media on the Internet. It simply doesn’t serve people. In fact, it’s not designed to. The vast majority of articles, videos, and other “content” we all consume on a daily basis is paid for—directly or indirectly—by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result, we get… well, what we get. And it’s getting worse. ~Evan Williams, co-founder and former CEO of Twitter Imagine you want to create a digital platform that will both destroy—or, at the very least, seriously enfeeble—the journalism profession, and simultaneously make you a vast amount of money. How should you do it? Well, first you should ensure that the primary goal of your platform has absolutely nothing to do with the stated goals of the journalism profession. More specifically, the aim of your platform should not be to hold the powerful to account or, more broadly, to report on …