Five Stars or Nothing
Everyone rating everything out of five is a terrible idea and we are on a trajectory towards this. In April 2016 The Guardian podcast Tech Weekly explored how we are becoming a “rating society”. Uber was the focus. Uber drivers rate passengers out of five and vice-versa. As a passenger, you are apparently less likely to be picked up as quickly if you have a low star rating. And Uber drivers who slip in their ratings risk losing the ability to drive for Uber. Your personal rating is a form of currency. If your Uber driver rating slips “below average” you may need “to come into the office so [Uber] can provide you with some tailored feedback.” The problem is that “below average” would appear to be anything under 4.6 out of 5. On most historical measures a 4.6 out of 5 is excellent. One star out of a possible three under the century-old Michelin Guide is “a very good restaurant.” In the past, experts provided the ratings, not the consumers. Ratings were reserved to …
