Katherine Isbister

Katherine Isbister

Katherine Isbister is a Professor of Computational Media, at the University of California, Santa Cruz.

Why Pokemon Go Became An Instant Phenomenon

Why Pokemon Go Became An Instant Phenomenon

In the last week, Pokemon Go, an augmented reality game for mobile phones, has taken off. Daily traffic for the game exceeded Twitter and Facebook use. What is driving this intense interest and involvement? One way to understand is to take a closer look at the game’s design. First,

Katherine Isbister
Katherine Isbister