Author: Kirio Birks

Grid Girls and Puritans

Objectification, we are told, is degrading. Why? Because any job that requires employees to be sexually attractive and gazed upon for that reason necessarily dehumanises them. It encourages others to treat them as pretty ‘things’ rather than as autonomous people with their own lives, passions, thoughts, and desires. Or so the thinking goes. ‘Grid Girls’ – models employed by Formula One for promotional purposes – have just discovered that their role is to be discontinued. As Formula One’s managing director of commercial operations explained: “While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms.” But in their hurry to spare Grid Girls the indignity of the male gaze, nobody making this argument seems to have stopped to wonder whether Grid Girls might have an interest in defending what they do. Instead, a collective of ostensibly progressive voices leapt to their defence without bothering to ask the girls …