When Daily Life came onto Australia’s media scene in 2012, I used to read it with bemusement, sometimes morbid fascination. About a year after it launched I started blogging in response to some of its articles, but since 2013, I’ve mostly ignored the publication. One gets tired of clickbait.

Tabloid magazines have been around for a long time and yellow journalism dates back to the nineteenth century. Daily Life has certainly not created anything new. It is also understandable that The Sydney Morning Herald and The Age need to bolster their dwindling readership with cheap and easy commentary on the latest “hot topics”, including those that involve gender and feminism. In the context of the disruption caused by the Internet, it is not a scandal that a media company would do this.

Yet since the public relations fiascos of 2014 and 2015, such as Shirtstorm, and the Tim Hunt affair, it’s also increasingly difficult to become animated by gender politics. From where I sit, the culture war is largely over. No-one serious pays any attention to the likes of Clementine Ford or Lindy West. And Jezebel, the blog that launched it all, has just been sold for a meager price — much less than its former value. Confected outrage has become passé.