The Boy Who Inflated the Concept of ‘Wolf’
One of Aesop’s fables is about a shepherd boy who, out of boredom, repeatedly cries “Wolf!” when no wolf is present. As a result, the villagers lose faith in his testimony, and no one listens to his warnings when a real wolf shows up to devour his flock. The story shows why it’s bad to lie and why it’s in our interest to be honest. But lying is not the only manipulation of language that degrades trust. Consider a slightly different story. Suppose that instead of one shepherd boy, there are a few dozen. They are tired of the villagers dismissing their complaints about less threatening creatures like stray dogs and coyotes. One of them proposes a plan: they will start using the word “wolf” to refer to all menacing animals. They agree and the new usage catches on. For a while, the villagers are indeed more responsive to their complaints. The plan backfires, however, when a real wolf arrives and cries of “Wolf!” fail to trigger the alarm they once did. What the boys …
