Author: Parker Brown

Marketing Grit: When Science Lags Behind Populism

A review of Grit: The Power of Passion and Perseverance, by Angela Duckworth. New York: Simon & Schuster (2016), 352 pages. Psychologist Angela Duckworth is a genius. This is only partly because she’s considered a MacArthur “Genius” by virtue of a grant she received in 2013. Much more impressive is that she’s managed to tap into a vein of American ethos that promises that anything is possible with effort, grit, and a can-do attitude, and she’s managed to do it in a way that has captured the attention of not only famous people — like one of the most well-known coaches in the National Football League, along with artists, writers, and the CEO of JP Morgan Chase — but also of educators, policy-makers, and the public. Her book on grit, the topic she’s dedicated her life to since she found her “calling,” as she puts it, will doubtless be popular. It has already been lauded by pop-psychologist and New Yorker author Malcolm Gladwell as a “persuasive and fascinating response to the cult of IQ fundamentalism.” …