Author: Katherine Isbister

Why Pokemon Go Became An Instant Phenomenon

In the last week, Pokemon Go, an augmented reality game for mobile phones, has taken off. Daily traffic for the game exceeded Twitter and Facebook use. What is driving this intense interest and involvement? One way to understand is to take a closer look at the game’s design. First, for those who haven’t played or watched, a brief overview of how the game works. To play Pokemon Go, you download an app onto your phone, which allows you to search for and “see” virtual creatures called Pokemon that are scattered throughout the real world. You need to be physically close to a Pokemon’s location to see it on your mobile screen. Pokemon Go uses augmented reality technology – the game overlays the creature image on top of video from your phone’s camera, so it looks as if the creature is floating in the real world. When you find a Pokemon, you try to catch it by swiping an on-screen ball at it. The simplest aim of the game is to “catch ’em all.” To do …